Case | HBS Case Collection | 1985 (Revised from original version)

International Harvester (A)

by Richard G. Hamermesh and Evelyn T. Christiansen

Keywords: Agriculture and Agribusiness Industry; Manufacturing Industry;

Format: Print

29 pages

Citation:

Hamermesh, Richard G., and Evelyn T. Christiansen. "International Harvester (A)." Harvard Business School Case 381-052, January 1985. (Revised from original October 1980 version.)

Related Work

Case | HBS Case Collection | 1986 (Revised from original version)

International Harvester (B1)

Richard G. Hamermesh and Evelyn T. Christiansen

Keywords: Manufacturing Industry; Agriculture and Agribusiness Industry;

Citation:
Hamermesh, Richard G., and Evelyn T. Christiansen. "International Harvester (B1)." Harvard Business School Case 381-053, June 1986. (Revised from original October 1980 version.)

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Case | HBS Case Collection | 1981 (Revised from original version)

International Harvester (B2)

Richard G. Hamermesh and Evelyn T. Christiansen

Keywords: Manufacturing Industry; Agriculture and Agribusiness Industry;

Citation:
Hamermesh, Richard G., and Evelyn T. Christiansen. "International Harvester (B2)." Harvard Business School Case 381-054, April 1981. (Revised from original November 1980 version.)

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Case | HBS Case Collection | 1980

International Harvester (B3)

Richard G. Hamermesh and Evelyn T. Christiansen

Keywords: Agriculture and Agribusiness Industry; Manufacturing Industry;

Citation:
Hamermesh, Richard G., and Evelyn T. Christiansen. "International Harvester (B3)." Harvard Business School Case 381-055, November 1980.

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Case | HBS Case Collection | 1981 (Revised from original version)

International Harvester (B4)

Richard G. Hamermesh and Evelyn T. Christiansen

Keywords: Manufacturing Industry; Agriculture and Agribusiness Industry;

Citation:
Hamermesh, Richard G., and Evelyn T. Christiansen. "International Harvester (B4)." Harvard Business School Case 381-056, March 1981. (Revised from original November 1980 version.)

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Case | HBS Case Collection | 1981 (Revised from original version)

International Harvester (C)

Richard G. Hamermesh and Evelyn T. Christiansen

Keywords: Agriculture and Agribusiness Industry; Manufacturing Industry;

Citation:
Hamermesh, Richard G., and Evelyn T. Christiansen. "International Harvester (C)." Harvard Business School Case 381-057, March 1981. (Revised from original November 1980 version.)

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Case | HBS Case Collection | 1985 (Revised from original version)

International Harvester (D)

Richard G. Hamermesh

Keywords: Agriculture and Agribusiness Industry; Manufacturing Industry;

Citation:
Hamermesh, Richard G. "International Harvester (D)." Harvard Business School Case 383-035, January 1985. (Revised from original November 1982 version.)

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The FDA approvals of novel therapeutics were seen as signs in the personalized medicine community of real progress in the growth of personalized medicine. The FDA's approval of such drugs, along with companion diagnostics, suggested a shift in thinking and regulatory practices at the agency. Beyond the regulatory questions, many considered the reimbursement system archaic, dispersed, unpredictable, and unnecessarily time consuming. Many questioned whether the traditional models of reimbursement were relevant in the era of personalized medicine, and who should be covering the cost of tests needed to identify the sometimes small number of patients who could benefit from expensive targeted drugs. This case focuses on the array of possibilities and the ambiguity surrounding these regulatory and reimbursement issues.

Healthpoint Services sought to address rural India's shortage of quality and affordable healthcare with a multi-service platform that comprised telemedical health clinics called eHealthpoints, clean drinking water, a diagnostic lab, and a pharmacy. Could they convince rural Indians to leapfrog from local healers to telemedicine? And could they convince Investors that their capital Intensive, bundled offering was a high-growth, self-sustaining venture? Healthpoint Services grappled with multiple challenges: changing mind-sets of patients and investors, generating traffic at their eHealthpoints, expanding their product portfolio, and growing within and outside India.

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