Article | Harvard Business Review | January–February 1992

The Balanced Scorecard: Measures that Drive Performance

by Robert S. Kaplan and David Norton

Keywords: Balanced Scorecard; Measurement and Metrics; Performance;

Citation:

Kaplan, Robert S., and David Norton. "The Balanced Scorecard: Measures that Drive Performance." Harvard Business Review 70, no. 1 (January–February 1992): 71–79. (Reprint #92105.)