Case | HBS Case Collection | April 1979 (Revised June 1988)

Chain Saw Industry in 1978

by Michael E. Porter and David J. Collis


For use on the second day of a two-day sequence on the U.S. chain saw industry. Describes the evolution of the industry since 1974. Illustrates issues in industry evolution, the forces causing evolution, and the strategic issues raised by evolution. The discussion can center around understanding the 1974-78 time period, and then on an analysis of the future. The class can be asked to take the perspective of different major competitors.

Keywords: Competition; Industry Growth; Manufacturing Industry; United States;


Porter, Michael E., and David J. Collis. "Chain Saw Industry in 1978." Harvard Business School Case 379-176, April 1979. (Revised June 1988.)