Abstract
For use on the second day of a two-day sequence on the U.S. chain saw industry. Describes the evolution of the industry since 1974. Illustrates issues in industry evolution, the forces causing evolution, and the strategic issues raised by evolution. The discussion can center around understanding the 1974-78 time period, and then on an analysis of the future. The class can be asked to take the perspective of different major competitors.
Keywords: History;
Perspective;
Machinery and Machining;
Corporate Strategy;
Forecasting and Prediction;
Agriculture and Agribusiness Industry;
Citation:
Porter, Michael E., and David J. Collis. "Chain Saw Industry in 1978." Harvard Business School Case 379-176, June 1988. (Revised from original April 1979 version.)