Article | JMR, Journal of Marketing Research | February 2001

Transaction Decoupling: How Price Bundling Affects the Decision to Consume

by Dilip Soman and J. T. Gourville

Keywords: Price; Decision Making;

Citation:

Soman, Dilip, and J. T. Gourville. "Transaction Decoupling: How Price Bundling Affects the Decision to Consume." JMR, Journal of Marketing Research 38, no. 1 (February 2001): 30–44.