Case | HBS Case Collection | August 1977 (Revised April 1987)

Crown Cork & Seal Co., Inc.

by Richard G. Hamermesh


Describes the technical, economic, and competitive trends in the metal container industry. The strategy of Crown Cork and Seal is then described in relation to these trends. Focuses on two immediate threats to Crown's strategy: the future of aerosol cans, given the ozone problem; and the impact of the banning of nonreturnable containers.

Keywords: Risk and Uncertainty; Business History; Industry Growth; Environmental Sustainability; Business Strategy; Trends; Manufacturing Industry;


Hamermesh, Richard G. "Crown Cork & Seal Co., Inc." Harvard Business School Case 378-024, August 1977. (Revised April 1987.)