| HBS Case Collection
(Revised from original version)
Crown Cork & Seal Co., Inc.
Describes the technical, economic, and competitive trends in the metal container industry. The strategy of Crown Cork and Seal is then described in relation to these trends. Focuses on two immediate threats to Crown's strategy: the future of aerosol cans, given the ozone problem; and the impact of the banning of nonreturnable containers.
Problems and Challenges;
Hamermesh, Richard G. "Crown Cork & Seal Co., Inc." Harvard Business School Case 378-024, April 1987. (Revised from original August 1977 version.)