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Case
| HBS Case Collection
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1984
(Revised from original 1976 version)
Norton Co.: Strategic Planning for Diversified Business Operations
by
Francis Aguilar
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Abstract
Describes an elaborate approach to strategic planning for diversified business operations. Includes the use of the BCG experience curve and growth share matrices and of PIMS profit-factor data. (Both sets of ideas are described in appendices to the case.) Also describes a specific strategic problem concerning the coated abrasives business requiring a management decision. Permits students to describe what action Norton should take with respect to its coated abrasives business and also to evaluate the Norton strategic planning system.
Keywords: Growth and Development Strategy;
Strategic Planning;
Diversification;
Operations;
Business Growth and Maturation;
Business or Company Management;
Resource Allocation;