Case | HBS Case Collection | 1984 (Revised from original 1976 version)

Polaroid-Kodak

by Norman A. Berg
 

Abstract

Describes Kodak's long-awaited challenge to Polaroid in the field of instant photography. Provides technological and company background of both Polaroid and Eastman-Kodak and their respective product lines. Discusses Polaroid's claim that Kodak infringed on 10 Polaroid patents.

Keywords: History; Strategic Planning; Patents; Competitive Strategy; Problems and Challenges;

Format: Print 18 pages Purchase

Citation:

Berg, Norman A. "Polaroid-Kodak." Harvard Business School Case 376-266, March 1984. (Revised from original June 1976 version.)

Related Work

  1. Case | HBS Case Collection | 1983 (Revised from original 1978 version)

    Polaroid-Kodak (B1)

    Michael E. Porter

    Describes additional events in battle between Polaroid and Kodak outlined in Polaroid-Kodak. Includes the competitive actions taken by the companies such as the introduction of customer rebates and bonus plans with dealers. Details the new products of each company and the marketing practices employed. Designed to allow a contrast to Kodak's entry into instant cameras.

    Keywords: Customer Focus and Relationships; Marketing Strategy; Market Entry and Exit; Product; Competitive Strategy; Electronics Industry;

    Citation:

    Porter, Michael E. "Polaroid-Kodak (B1)." Harvard Business School Case 378-173, February 1983. (Revised from original January 1978 version.)
    CiteView DetailsPurchase Related

  2. Supplement | HBS Case Collection | 1985 (Revised from original 1978 version)

    Polaroid-Kodak, Addendum

    Michael E. Porter

    Supplements the case.

    Keywords: Consumer Products Industry;

    Citation:

    Porter, Michael E. "Polaroid-Kodak, Addendum." Harvard Business School Supplement 378-165, October 1985. (Revised from original January 1978 version.)
    CiteView DetailsPurchase Related

About the Author

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Norman A. Berg
MBA Class of 1958 Professor of Business Administration, Emeritus

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