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(Revised from original version)
DAAG Europe (A)
Company must decide whether to raise prices and tighten consumer credit in light of its strategy to rationalize production, introduce a new line of model elevators and increase its market share. Points up the interrelationships of the different functional areas within a corporate strategy and to some extent the time frame associated with strategic change.
Business or Company Management;
Industrial Products Industry;
Aguilar, Francis. "DAAG Europe (A)." Harvard Business School Case 374-037, September 1986. (Revised from original August 1973 version.)