Case | HBS Case Collection | August 1973 (Revised September 1986)

DAAG Europe (A)

by Francis Aguilar

Abstract

Company must decide whether to raise prices and tighten consumer credit in light of its strategy to rationalize production, introduce a new line of model elevators and increase its market share. Points up the interrelationships of the different functional areas within a corporate strategy and to some extent the time frame associated with strategic change.

Keywords: Change; Credit; Price; Policy; Business or Company Management; Marketing Strategy; Product Launch; Business Strategy; Industrial Products Industry; Europe;

Citation:

Aguilar, Francis. "DAAG Europe (A)." Harvard Business School Case 374-037, August 1973. (Revised September 1986.)