Article | Journal of Marketing Research (JMR)

What We See Makes Us Who We Are: Ad Typicality as a Source of Elicited Distinctiveness

by Mark Forehand and Rohit Deshpandé

Keywords: Advertising;

Citation:

Forehand, Mark, and Rohit Deshpandé. "What We See Makes Us Who We Are: Ad Typicality as a Source of Elicited Distinctiveness." Journal of Marketing Research (JMR) 38, no. 3 (August 2001).