Article | Journal of Marketing Research (JMR) | May 2001

Social Dimension of Consumer Distinctiveness: The Influence of Social Status on Group Identity and Advertising Persuasion

by Sonya Grier and Rohit Deshpandé

Keywords: Society; Customers; Groups and Teams; Identity; Advertising; Status and Position;

Citation:

Grier, Sonya, and Rohit Deshpandé. "Social Dimension of Consumer Distinctiveness: The Influence of Social Status on Group Identity and Advertising Persuasion." Journal of Marketing Research (JMR) 38 (May 2001): 216–224.