Article | International Journal of Research in Marketing | December 2000

Triad Lessons: Generalizing Results on High Performance Firms in Five Business-to-Business Markets

by Rohit Deshpandé, John U. Farley and Frederick E. Webster Jr.

Keywords: Learning; Performance; Business Ventures; Markets;

Citation:

Deshpandé, Rohit, John U. Farley, and Frederick E. Webster Jr. "Triad Lessons: Generalizing Results on High Performance Firms in Five Business-to-Business Markets." International Journal of Research in Marketing 17, no. 4 (December 2000): 353–362.