Article | Journal of Global Marketing | December 2000

Market-Focused Organizational Transformation in China

by Rohit Deshpandé and John U. Farley

Keywords: Markets; Organizations; Transformation; China;

Citation:

Deshpandé, Rohit, and John U. Farley. "Market-Focused Organizational Transformation in China." Global Markeing in Greater China. Journal of Global Marketing 14, nos. 1-2 (December 2000): 7–35.