Article | Journal of Consumer Research | March 2001

Consumer Research for Consumers

by Max Bazerman

Keywords: Customers; Research;

Citation:

Bazerman, Max. "Consumer Research for Consumers." Journal of Consumer Research 27, no. 4 (March 2001): 499–504. (Reprinted in F. Maidment (Ed.) Powerweb: Introduction to Business, McGraw-Hill, 2003.)