|
Article
| Journal of Consumer Research
|
March 2001
Consumer Research for Consumers
by
Max Bazerman
|
Keywords: Customers;
Research;
Citation:
Bazerman, Max. "Consumer Research for Consumers." Journal of Consumer Research 27, no. 4 (March 2001): 499–504. (Reprinted in F. Maidment (Ed.) Powerweb: Introduction to Business, McGraw-Hill, 2003.)