Case | HBS Case Collection | January 1970 (Revised November 1970)

Coca-Cola Co. (B): Formal Planning at the Corporate Level

by Francis Aguilar

Keywords: Corporate Strategy; Planning; Food and Beverage Industry;

Citation:

Aguilar, Francis. "Coca-Cola Co. (B): Formal Planning at the Corporate Level." Harvard Business School Case 370-072, January 1970. (Revised November 1970.)