Publications
Publications
- January 1970 (Revised November 1970)
- HBS Case Collection
Coca-Cola Co. (B): Formal Planning at the Corporate Level
By: Francis Aguilar
Keywords
Citation
Aguilar, Francis. "Coca-Cola Co. (B): Formal Planning at the Corporate Level." Harvard Business School Case 370-072, January 1970. (Revised November 1970.)