Case | HBS Case Collection | March 1999 (Revised March 2001)

Nike, Inc.--Entering the Millennium

by William E. Fruhan Jr.

Abstract

Traces the evolution of Nike from 1987 through 1998. Through a series of eight assignment questions, it examines how the company has created and sustained a competitive advantage, and how that competitive advantage is reflected in growth, profitability, and share price performance.

Keywords: Competitive Advantage; Profit; Corporate Strategy; Business Growth and Maturation; Sports Industry; Apparel and Accessories Industry;

Citation:

Fruhan, William E., Jr. "Nike, Inc.--Entering the Millennium." Harvard Business School Case 299-084, March 1999. (Revised March 2001.)