Article | Journal of Interactive Marketing | spring 2001
by John Deighton and Lee Sherman
Keywords: Advertising; Measurement and Metrics;
Citation:
Deighton, John, and Lee Sherman. "Banner Advertising: Measuring Effectiveness and Optimizing Placement." Journal of Interactive Marketing 15, no. 2 (spring 2001).
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Article | Review of Financial Studies | June 2013
Issuer Quality and Corporate Bond Returns
Robin Greenwood and Samuel G. Hanson
Teaching Note | HBS Case Collection | 2013 (Revised from original 2013 version)
Amazon, Apple, Facebook and Google (TN)
John Deighton and Leora Kornfeld
Keywords: Amazon; Apple; Facebook; google; digital marketing; online platforms; e-commerce; Marketing;
Teaching Note | HBS Case Collection | 2013
H Partners and Six Flags
Robin Greenwood, Julie Messina and Jared Dourdeville
Keywords: Behavioral Finance; Private Equity; Insolvency and Bankruptcy; Debt Securities; Bonds; Investment; Entertainment and Recreation Industry; Financial Services Industry; United States;