Chapter | Marketing Issues in Transnational Economies | 1999

Reliability in Measuring Market Orientation and Financial Performance in Transition Economies

by R. Deshpande and J. U. Farley

Keywords: Developing Countries and Economies; Markets; Finance; Performance Evaluation; Measurement and Metrics;

Citation:

Deshpande, R., and J. U. Farley. "Reliability in Measuring Market Orientation and Financial Performance in Transition Economies." In Marketing Issues in Transnational Economies, edited by R. Batra, 127–138. Boston: Kluwer Academic Publishers, 1999.