Simulation | 1997

Managing Customers For Profits - Interactive CD-ROM Simulation

by N. Narayandas and Steve Peterson

Keywords: Customer Relationship Management; Profit;

Citation:

Narayandas, N., and Steve Peterson. "Managing Customers For Profits - Interactive CD-ROM Simulation." Simulation and Teaching Note. 1997. (Winner of Gold CINDY (Cinema in Industry) Award presented by International Association of Audio Visual Communicators.)