Article | Journal of Marketing Research (JMR) | August 2001

Managing Customer-Initiated Contacts with Manufacturers: The Impact on Share of Category Requirements and Word-of-Mouth Behavior

by Doug Bowman and Das Narayandas

Keywords: Management; Customers; Contracts; Production; Behavior;

Citation:

Bowman, Doug, and Das Narayandas. "Managing Customer-Initiated Contacts with Manufacturers: The Impact on Share of Category Requirements and Word-of-Mouth Behavior." Journal of Marketing Research (JMR) 38 (August 2001).