Publications
Publications
- 1990
- Managing the Global Firm
Managing Innovation in the Transnational Corporation
By: C. A. Bartlett and S. Ghoshal
Keywords
Citation
Bartlett, C. A., and S. Ghoshal. "Managing Innovation in the Transnational Corporation." In Managing the Global Firm, edited by Christopher A. Bartlett, Y. Doz, and G. Hedlund. London: Routledge, 1990.