Article | Harvard Business Review | July–August 2000

Rocket-Science Retailing Is Almost Here: Are You Ready?

by Marshall L. Fisher, A. Raman and Anna McClelland

Keywords: Science; Sales;

Citation:

Fisher, Marshall L., A. Raman, and Anna McClelland. "Rocket-Science Retailing Is Almost Here: Are You Ready?" Harvard Business Review 78, no. 4 (July–August 2000): 115–124.