Case | HBS Case Collection | February 1998 (Revised March 1998)

Marriott Corporation: The Cost of Capital

by Richard S. Ruback


Presents recommendations for hurdle rates of Marriott's divisions to select by discounting appropriate cash flows by the appropriate hurdle rate for each division.

Keywords: Cost of Capital; Asset Pricing;


Ruback, Richard S. "Marriott Corporation: The Cost of Capital." Harvard Business School Case 298-101, February 1998. (Revised March 1998.)