Chapter | Strategic Management of Technology and Innovation | 1996

Eli Lilly and Company: Drug Development Strategy

by S. Thomke, A. Nimgade and P. Pospisil

Keywords: Product Development; Corporate Strategy; Pharmaceutical Industry;

Citation:

Thomke, S., A. Nimgade, and P. Pospisil. "Eli Lilly and Company: Drug Development Strategy." In Strategic Management of Technology and Innovation. 2nd ed. by R. Burgelman, M. A. Maidique, and S. C. Wheelwright. Burr Ridge, IL: Irwin/McGraw-Hill, 1996.