Chapter | Strategic Management of Technology and Innovation | 1996

BMW AG: The Digital Auto Project

by S. Thomke and A. Nimgade

Keywords: Information Technology; Auto Industry; Information Technology Industry; Germany;

Citation:

Thomke, S., and A. Nimgade. "BMW AG: The Digital Auto Project." In Strategic Management of Technology and Innovation. 2nd ed. by R. Burgelman, M. A. Maidique, and S. C. Wheelwright. Burr Ridge, IL: Irwin/McGraw-Hill, 1996.