Background Note | HBS Case Collection | June 1997 (Revised February 2012)

A Note on Franchising

by Paul A. Gompers and Catherine M. Conneely


Examines the motivations for franchising. Examines the academic literature in the area and draws implications for franchising patterns. Also provides data on franchising patterns.

Keywords: Franchise Ownership;


Gompers, Paul A., and Catherine M. Conneely. "A Note on Franchising." Harvard Business School Background Note 297-108, June 1997. (Revised February 2012.)