Chapter | Financial Times Mastering Marketing: The Complete MBA Companion in Marketing | 1999

Digital Media: Cutting Through the Hype

by J. A. Deighton and Patrick Barwise

Keywords: Media; Technology; Media and Broadcasting Industry; Technology Industry;

Citation:

Deighton, J. A., and Patrick Barwise. "Digital Media: Cutting Through the Hype." In Financial Times Mastering Marketing: The Complete MBA Companion in Marketing, edited by Tim Dickson. London: Pearson Education, 1999.