Chapter | Digital Marketing: Global Strategies from the World's Leading Experts | 2002

Digital Marketing Communication

by J. A. Deighton and Patrick Barwise

Keywords: Marketing Communications; Online Advertising; Web Sites;

Citation:

Deighton, J. A., and Patrick Barwise. "Digital Marketing Communication." In Digital Marketing: Global Strategies from the World's Leading Experts, edited by Jerry Wind and Vijay Mahajan. New York: John Wiley & Sons, 2002.