Chapter | The Portable MBA in Strategy | 1994

Mapping the Business Landscape

by Pankaj Ghemawat and David J. Collis

Keywords: Business Ventures; Supply and Industry;

Citation:

Ghemawat, Pankaj, and David J. Collis. "Mapping the Business Landscape." In The Portable MBA in Strategy, edited by Liam Fahey and Robert M. Randall, pp.171–188. New York: John Wiley & Sons, 1994.