Article | Journal of Marketing Research (JMR) | August 2000

Building Store Loyalty Through Store Brands

by Marcel Corstjens and R. Lal

Keywords: Brands and Branding; Customer Relationship Management;

Citation:

Corstjens, Marcel, and R. Lal. "Building Store Loyalty Through Store Brands." Journal of Marketing Research (JMR) 37, no. 3 (August 2000): 281–291.