Case | HBS Case Collection | October 1994 (Revised January 2007)

Goodyear Tire & Rubber Company, 1986

by Timothy A. Luehrman and Joanne C. Chng


Goodyear's transition to radial tires from bias and bias-belted tires was difficult and expensive, but successful. Afterward, in 1983, the company embarked on a major diversification program. Three years later, after investments exceeding $1 billion in oil and gas pipelines and reserves, Goodyear was attacked by a corporate "raider" and is considering abandoning its diversification program in favor of a highly leveraged restructuring.

Keywords: Restructuring; Transition; Investment; Diversification; Rubber Industry;


Luehrman, Timothy A., and Joanne C. Chng. "Goodyear Tire & Rubber Company, 1986." Harvard Business School Case 295-033, October 1994. (Revised January 2007.)