Book | 1996

Broken Promises: An Unconventional View of What Went Wrong at IBM

by D. Q. Mills and G. B. Friesen

Keywords: Corporate Strategy; Failure;

Citation:

Mills, D. Q., and G. B. Friesen. Broken Promises: An Unconventional View of What Went Wrong at IBM. Boston, MA: Harvard Business School Press, 1996.