Case | HBS Case Collection | March 1994 (Revised December 2014)

Humana, Inc.: Managing in a Changing Industry

by Stuart Gilson


Intensifying competition and change in the U.S. health care industry force a large integrated health-care provider to reassess its strategy of operating both hospitals and health insurance plans (HMOs). In an attempt to increase its stock price and operating performance, the company considers a number of alternative restructuring strategies for separating the two businesses, including a corporate spinoff.

Keywords: Business Strategy; Restructuring; Change Management; Financial Management; Health Industry;


Gilson, Stuart. "Humana, Inc.: Managing in a Changing Industry." Harvard Business School Case 294-062, March 1994. (Revised December 2014.)