Article | JMR, Journal of Marketing Research | August 1992

Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations

by C Moorman, G. Zaltman and Rohit Deshpandé

Keywords: Markets; Research; Relationships; Trust; Organizations;

Citation:

Moorman, C., G. Zaltman, and Rohit Deshpandé. "Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations." JMR, Journal of Marketing Research 29, no. 3 (August 1992): 314–28.