Article | Journal of Marketing

Factors Affecting Trust in Market Research Relationships

by C Moorman, R. Deshpande and G. Zaltman

Keywords: Trust; Markets; Research; Relationships;

Citation:

Moorman, C., R. Deshpande, and G. Zaltman. "Factors Affecting Trust in Market Research Relationships." Journal of Marketing 57, no. 1 (January 1993): 81–101.