Publications
Publications
- Journal of Marketing
Factors Affecting Trust in Market Research Relationships
By: C Moorman, R. Deshpande and G. Zaltman
Keywords
Citation
Moorman, C., R. Deshpande, and G. Zaltman. "Factors Affecting Trust in Market Research Relationships." Journal of Marketing 57, no. 1 (January 1993): 81–101.