Chapter | The Rise and Fall of Mass Marketing | 1993

The Fourth Phase of Marketing: The History of Marketing and the Business World Today

by R. S. Tedlow

Keywords: Marketing;

Citation:

Tedlow, R. S. "The Fourth Phase of Marketing: The History of Marketing and the Business World Today." In The Rise and Fall of Mass Marketing, edited by G. Jones and R. S. Tedlow. London: Routledge, 1993.