Article | Harvard Business Review | February 2001

Enlightened Experimentation: The New Imperative for Innovation

by S. Thomke

Keywords: Innovation and Invention;

Citation:

Thomke, S. "Enlightened Experimentation: The New Imperative for Innovation." Harvard Business Review 79, no. 2 (February 2001). (Reprinted in Harvard Business Review on Innovation. Boston, MA: Harvard Business School Press, 2001.)