Article | Harvard Business Manager | 1993

Interactive Marketing: Exploiting the Age of Addressability

by R. C. Blattberg and J. A. Deighton

Keywords: Marketing;

Citation:

Blattberg, R. C., and J. A. Deighton. "Interactive Marketing: Exploiting the Age of Addressability." Harvard Business Manager 15, no. 1 (1993): 5–14.