Article | MIT Sloan Management Review | fall 1991

Interactive Marketing: Exploiting the age of Addressability

by J. A. Deighton and R. C. Blattberg

Keywords: Marketing;

Citation:

Deighton, J. A., and R. C. Blattberg. "Interactive Marketing: Exploiting the age of Addressability." MIT Sloan Management Review 33, no. 1 (fall 1991): 5–14.