Chapter | The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications | 1999

Integrated Marketing Communications in Practice

by John Deighton

Keywords: Marketing Communications; Integration;

Citation:

Deighton, John. "Integrated Marketing Communications in Practice." Chap. 33 in The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications, edited by John Philip Jones, 339–355. Thousand Oaks, CA: Sage Publications, 1999.