Article | Marketing Science | 1999

When and How Is the Internet Likely to Decrease Price Competition

by R. Lal and M. Sarvary

Keywords: Online Technology; Web; Price; Competition;

Citation:

Lal, R., and M. Sarvary. "When and How Is the Internet Likely to Decrease Price Competition." Marketing Science 18, no. 4 (1999): 485–503. (Nominated for John D. C. Little Award Given annually to the best marketing paper published in Marketing Science or Management Science presented by INFORMS Society for Marketing Science.)