Chapter | The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires | 2001

The Power of Metaphor

by G. Zaltman and Robin Coulter

Citation:

Zaltman, G., and Robin Coulter. "The Power of Metaphor." In The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires, edited by S. Ratneshwar, David Glen Mick, and Cynthia Huffman. London, New York: Routledge, 2001.