Article | MIT Sloan Management Review | fall 1991

Restoring Credibility to Retail Pricing

by G. K. Ortmeyer, J. A. Quelch and W. J. Salmon

Keywords: Sales; Price;

Citation:

Ortmeyer, G. K., J. A. Quelch, and W. J. Salmon. "Restoring Credibility to Retail Pricing." MIT Sloan Management Review 33, no. 1 (fall 1991): 55–66.