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• Case | HBS Case Collection | 2013 (Revised from original 2012 version)

  H-E-B: Creating a Movement to Reduce Obesity in Texas

  Jose B. Alvarez, Jason Riis and Walter J. Salmon

  In January 2012, H-E-B Grocery Co., a private retail chain with stores located in Texas and Mexico, was introducing its Healthy at H-E-B program to its customers. The program, which started with the company's employees a few years earlier, was an effort to educate and inform customers on how to lead a healthier lifestyle. What CEO Craig Boyan had in mind was creating a state-wide healthy living movement in Texas, where obesity was high relative to other states in the U.S. But how far to go with its employees and customers was a question that President and COO Craig Boyan and his team struggled with. On one hand Boyan believed that H-E-B, long recognized for its community involvement, had a role to play in Texans' health and well-being. On the other hand, he recognized that H-E-B was first and foremost a retailer that had to compete against the likes of Walmart. He needed to make sure that H-E-B was serving its customers what they wanted while also trying to influence their buying behavior toward healthier foods. Some would say that H-E-B had no role in changing the lifestyle and food choices of its employees or customers. But Boyan and his team thought differently.

  Keywords: Corporate Social Responsibility and Impact; Profit; Leading Change; Customer Focus and Relationships; Food and Beverage Industry; Retail Industry; Texas;

  Citation:

  Alvarez, Jose B., Jason Riis, and Walter J. Salmon. "H-E-B: Creating a Movement to Reduce Obesity in Texas." Harvard Business School Case 512-034, February 2013. (Revised from original April 2012 version.)

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• Case | HBS Case Collection | 2013

  Brannigan Foods: Strategic Marketing Planning

  John A. Quelch and James T. Kindley

  The soup division at Brannigan Foods contributes over 40% of the firm's revenue. The general manager is concerned that the soup industry is declining and that the soup division shows declining profits and market share, especially among the important baby boomer segment. Hoping to reverse these trends, he asks four key managers to review a consultant's analysis of the soup industry and recommend a turnaround strategy. Each manager presents a different plan, from investing in core market segments and products to acquiring new product lines and customers. Students must perform a quantitative analysis of each proposal while considering the feasibility and risks associated with each option before making a final recommendation.

  Keywords: United States; Consumer marketing; Acquisitions; Forecasting; Quantitative analysis; strategic planning; risk management; decision making; product development; Budgeting; Supermarkets; food; Strategic Planning; Demand and Consumers; Marketing Strategy; Food; Resource Allocation; Acquisition; Product Development; Retail Industry; Food and Beverage Industry;

  Citation:

  Quelch, John A., and James T. Kindley. "Brannigan Foods: Strategic Marketing Planning." Harvard Business School Brief Case 913-545, January 2013.

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• Teaching Note | HBS Case Collection | 2013

  Brannigan Foods: Strategic Marketing Planning (Brief Case)

  John A. Quelch and James T. Kindley

  Citation:

  Quelch, John A., and James T. Kindley. "Brannigan Foods: Strategic Marketing Planning (Brief Case)." Harvard Business School Teaching Note 913-546, January 2013.

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