Article | Harvard Business Review | March–April 1990

The Costly Bargain of Trade Promotion

by R. D. Buzzell, J. A. Quelch and W. J. Salmon

Keywords: Trade;

Citation:

Buzzell, R. D., J. A. Quelch, and W. J. Salmon. "The Costly Bargain of Trade Promotion." Harvard Business Review 68, no. 2 (March–April 1990): 141–149.