Conference Presentation | 05 May 2000

Managing the Sources of Uncertainty: Matching Process and Context in New Product Development

by Alan MacCormack and Roberto Verganti

Keywords: Product Development; Risk Management;

Citation:

MacCormack, Alan, and Roberto Verganti. "Managing the Sources of Uncertainty: Matching Process and Context in New Product Development." Paper presented at the International Product Development Management Conference, Belgium, May 05, 2000.