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Case
| HBS Case Collection
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1993
(Revised from original 1989 version)
ProTech, Inc.
by
Thomas R. Piper
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Abstract
A company is considering the elimination of a product line. As part of that consideration, it must develop possible strategies for closing the division, and identify the economic and non-economic implications of the strategy. The situation is complicated by the company's need for an infusion of equity capital.
Keywords: Marketing Strategy;
Decision Making;
Business Exit or Shutdown;
Equity;
Problems and Challenges;
Citation:
Piper, Thomas R. "ProTech, Inc." Harvard Business School Case 289-054, March 1993. (Revised from original April 1989 version.)