Case | HBS Case Collection | April 1989 (Revised March 1993)

ProTech, Inc.

by Thomas R. Piper

Abstract

A company is considering the elimination of a product line. As part of that consideration, it must develop possible strategies for closing the division, and identify the economic and non-economic implications of the strategy. The situation is complicated by the company's need for an infusion of equity capital.

Keywords: Marketing Strategy; Decision Making; Business Exit or Shutdown; Equity; Problems and Challenges;

Citation:

Piper, Thomas R. "ProTech, Inc." Harvard Business School Case 289-054, April 1989. (Revised March 1993.)