| HBS Case Collection
(Revised from original 1989 version)
A company is considering the elimination of a product line. As part of that consideration, it must develop possible strategies for closing the division, and identify the economic and non-economic implications of the strategy. The situation is complicated by the company's need for an infusion of equity capital.
Keywords: Marketing Strategy;
Business Exit or Shutdown;
Problems and Challenges;
Piper, Thomas R. "ProTech, Inc." Harvard Business School Case 289-054, March 1993. (Revised from original April 1989 version.)