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Case
| HBS Case Collection
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1994
(Revised from original 1989 version)
Philip Morris Companies and Kraft, Inc.
by
Richard S. Ruback
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Abstract
Gives students the opportunity to explore the effect of substantial free cash flow on corporate acquisition and operating strategies. Students are also given the opportunity to extract information from the common stock prices of the participating firms. A variety of valuation techniques are employed to assess the plausibility of a restructuring plan.
Keywords: Cash Flow;
Strategic Planning;
Acquisition;
Strategy;
Restructuring;
Valuation;
Stocks;