Chapter | Implementing Advanced Technology | 1986

Marketing Advanced Manufacturing Processes

by D. A. Leonard-Barton and J. Gogan

Keywords: Marketing; Production; Technological Innovation; Manufacturing Industry; Technology Industry;

Citation:

Leonard-Barton, D. A., and J. Gogan. "Marketing Advanced Manufacturing Processes." In Implementing Advanced Technology, edited by D. Davis. San Francisco: Jossey-Bass, 1986.