Chapter | Implementing Advanced Technology | 1986
by D. A. Leonard-Barton and J. Gogan
Keywords: Marketing; Production; Technological Innovation; Manufacturing Industry; Technology Industry;
Citation:
Leonard-Barton, D. A., and J. Gogan. "Marketing Advanced Manufacturing Processes." In Implementing Advanced Technology, edited by D. Davis. San Francisco: Jossey-Bass, 1986.
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Case | HBS Case Collection | 2012 (Revised from original 2010 version)
Assistant Professor Jo Worthington (A)
Dorothy A. Leonard
Keywords: Education; Teaching; Strategy; Communication Strategy; Training; Leadership Style; Education Industry;
Supplement | HBS Case Collection | 2012 (Revised from original 2010 version)
Assistant Professor Jo Worthington (B)
Keywords: Interpersonal Communication; Teaching; Cases; Mathematical Methods; Conflict Management;
Assistant Professor Jo Worthington (C)
Keywords: Interpersonal Communication; Learning; Teaching; Cases; Conflict Management;