Chapter | Handbook of Services Marketing and Management | 1999

Frequency Programs in Service Industries

by J. A. Deighton

Keywords: Customer Focus and Relationships; Consumer Behavior; Service Industry;

Citation:

Deighton, J. A. "Frequency Programs in Service Industries." Chap. 24 in Handbook of Services Marketing and Management, edited by Dawn Iacobucci and Teresa A. Swartz, 401–407. Thousand Oaks, CA: Sage Publications, 1999.