Chapter | Enhancing Knowledge Development in Marketing: Perspectives and Viewpoints | 1993

Marketing Practice: Source of Problems and Insights for Advancing Marketing Knowledge

by S. A. Greyser

Keywords: Marketing; Practice; Knowledge Acquisition; Knowledge Dissemination; Problems and Challenges;

Citation:

Greyser, S. A. "Marketing Practice: Source of Problems and Insights for Advancing Marketing Knowledge." In Enhancing Knowledge Development in Marketing: Perspectives and Viewpoints, edited by P. R. Varadarajan and A. Menon. Chicago: American Marketing Association, 1993.