Chapter | Enhancing Knowledge Development in Marketing: Perspectives and Viewpoints | 1993

Cases, Publication, and Career Development

by S. A. Greyser

Keywords: Personal Development and Career;

Citation:

Greyser, S. A. "Cases, Publication, and Career Development." In Enhancing Knowledge Development in Marketing: Perspectives and Viewpoints, edited by P. R. Varadarajan and A. Menon. Chicago: American Marketing Association, 1993.